Course curriculum

  • 1

    Welcome!

    • Getting Started
  • 2

    Module 1

    • Introduction
    • Unit 1: The Pizza Principle
    • Unit 2: The Petri Dish Principle
    • Unit 3: The Foundation Formula
    • Unit 4: The Who
    • Unit 5: Stacking and Time Management
  • 3

    Module 2

    • Introduction
    • Features and Benefits
    • The What (Part 1)
    • The What (Part 2)
    • The What in the Real World
    • Building a Proof Toolkit
    • Website Breakdown
    • Homepages and About Pages
  • 4

    Module 3

    • Introduction
    • The Why
    • Applying the Why
    • Translation in Photography
    • Translation in Words
    • Translation in Design
  • 5

    Module 4

    • Introduction
    • Referrals
    • Networking
    • Lead Generation Funnels
    • Lead Magnets
    • Using Email
    • Facebook Ad Gotchas
  • 6

    Module 5

    • Introduction
    • The 3 Stages of Growth
    • The Journey Map
    • Your Sales Funnel
  • 7

    Module 6

    • Introduction
    • Intro to Sales
    • The Sales Meeting
    • Negotiating
    • The Selling Structure
    • Pricing