Course curriculum

  • 1

    Welcome!

    • Getting Started
    • Overview
  • 2

    Module 1: The New World

    • Getting Going
    • Examples
    • The 3 Core Principles
    • The Magic Mirror Effect
  • 3

    Module 2: The Toolkit

    • The Toolkit: Identity
    • The Toolkit: Authority
    • The Toolkit: Pain
  • 4

    Module 3: Applying It

    • How It Works
    • Breaking It Down
    • Conclusion
  • 5

    Module 4: The 21-Day Client Surge

    • Overview
    • Step 1: Facebook Groups
    • Step 2: Posting
    • Step 3: Your Blog
    • Step 4: Get the Business
    • What Next and What Else
  • 6

    Bonus Content

    • Ad Teardown: Amish Heaters
    • The Dark Arts of Subversion